Article  How Laptop Rentals Could Save Your Career One might never have considered that laptop rentals could not only be the hit of an event, but they could also save the job of the coordinator who puts that idea into action. In this hypothetical situation, the coordinator had been very busy with various aspects of planning an amazing event that would surely be a hallmark for those in the industry. Every year, thousands planned religiously to attend the event with full anticipation it would be the very best spend of their corporate travel dollars. Unfortunately, this past year saw a competing event within the same industry that was planned for the same date range. While not a complete overlap of all days, there were enough that attending both conferences would be extremely difficult. Add to the calendar challenges the fact that the events were on opposite sides of the country, and few if any planned to attend both. In addition to the timing and geographical challenges, the current state of the economy limited most of the potential attendees in how many industry level events they were going to be able to get approved. When financial times get tough, one of the first budget items to get slashed is travel and conferences. Knowing that time, money and locations were going to be a huge factor in her event's potential for success, the coordinator decided to look into the possibility of adding a number of high value services to the attendees' admission price. She had considered laptop rentals many years earlier but had never actually followed up on it. Given the circumstances for this year's event, she decided this might be just the item that would sway a number of her industry peers to choose to come to her conference over the competing one. While it is definitely a marketing device to fill up the page with a long list of value added services and products, in order to market successful events, serious consideration must be given to these aspects. When a potential event goer is comparing two competing travel opportunities, often the one that seems to offer more for the same cost, or less, is the event that will win out. If you are like our event coordinator and must find unique and innovative value added services, considering laptop computer rentals is something that merits serious processing. By offering attendees access to an Internet connected laptop when they attend a conference, you are giving them permission to travel just a bit lighter than normal. In the world of business travelers, being able to leave a heavy carry-on bag at home without worrying about functionality being lost is a huge consideration. Faced with the prospect of carrying their computer equipment and possibly paying for Internet access is not a savory proposition. By providing the choice of being able to leave the extra gear at home, your event begins to stand out as the one that is going to provide them with everything they need have the better time. Learning, communicating, and interacting without the stress and hassle of their own laptops was the single factor that provided the event coordinator with more than enough registrants to justify herself to her superiors. And it was the success of this conference and likely her use of laptop rentals that not only ensured the coordinator of retaining her job, but she actually received the promotion she had been waiting so long for. If you find the concept of laptop rentals comes up and you're wondering if you should go that route, remember all the good that happened for this event coordinator and worry about some other aspect of the project. Category Technology Author WOA Member Add To Favorites Print This Article Email Article To A Friend Post Comments   Rate This Article (0) 1 - Poor2345 - Good678910 - Excellent Added On 13 October 2009