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| Rethink Employee Rewards |
Another office birthday, with another oversized sheet cake and another
gift certificate to the local diner. Or
is it another cheap piece of desk clutter that says “Good Job!” in fake gold
writing that is making your employee’s roll their eyes in boredom? If you are thinking to yourself, “hey my
employees like those plastic trophies…” then you are one hundred percent
wrong. This is the new millennium and modern
workers don’t want the trappings of the tired traditional corporate recognition
system, they want flexible employee rewards that can actually work for them.
Enter incentive programs into the picture. Incentive programs are internal systems that
offer employees access to a choice of rewards based on the number of “currency”
they have accumulated. You have probably
participated in an incentive program before though you may not have known it,
and in fact, you are probably still involved in at least one now. Many credit card companies utilize incentive
programs and offer to customers incentives in the form of cash back, airline
miles, or points that are redeemable for merchandise. Employee rewards and
incentives are the exact same principle with one major difference: you are in
control of all aspects.
Incentive programs can be designed based on your individual company’s
unique needs. Your rewards currency can be in the form of points, check marks,
gold stars, or any other denomination you can think of. Also, you can control the types of rewards
available in the program as well as how much each one costs. Staples of such
programs include impersonal items like gift certificates to restaurants or
merchandise, however company centered rewards, such as lunch with the CEO or a
free “wear what you want to work day” are also very popular.
Fimilarly, how employees earn these pieces of currency is also in your
control. Forget the diner gift certificate; why not give that employee one
thousand extra corporate bucks to put toward a reward of their choice in the
incentive program? How about changing that “Good Job!” trophy for a few hundred
gold stars that they can use at their leisure? Like credit card incentive
programs, incentive programs for employee rewards are almost all electronically
based and can be run over the world wide web or your specific intranet. Administrators on the incentive program
account can add points to specific groups or employee’s cache at will, meaning
you can dole out your incentive currency at your discretion.
The key to the successful incentive
programs is a combination of choice and challenge. You want to provide your workforce with a
range of tantalizing options for what they can “buy” with their currency as well
as provide them with attainable yet challenging ways to earn the required
amount. The goal is to inject a fun
atmosphere into work related activities as well as perhaps a little bit of
healthy competition to increase morale and productivity.
The bottom line with employee rewards programs is that they are the
means to showing your workforce you value them, which is why taking the time to
rethink your approach is so imperative.
If you aren’t willing to alter your tactics to offer more attractive and
flexible rewards to your employees then your best and brightest might start
leaving to work for someone who wants to give them more than a dinner out. It is true, the times they are a changin’.
Yet with a sound online incentive program you have one of the most important
tools to change right along with it.
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